Rihanna Is Getting Called Out For Her New Beauty Campaign, And People Are Furious

Diply 16 Jul 2018

To many of us, Rihanna is a beautiful and talented Caribbean queen who can do no wrong. This opinion was amplified by the launch of her makeup brand, Fenty Beauty, whose foundation catered to more skin tones than any other brand in the history of cosmetics.

However, RiRi has been called out for her Fenty Beauty campaigns in the past.

YouTube | Vogue

Personally, I'd sooner dig myself a grave than call out Rihanna, but that's obviously because I worship the ground beneath her feet.

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Just last year, a Twitter used called out RiRi for the lack of trans models in one of Fenty's ads.

YouTube | TheEllenShow

In a Twitter DM, the user wrote, "Fenty Beauty campaign is awesome, next time you record something, should invite a trans girl to the group."

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Keep in mind, Rihanna probably gets a billion Twitter DMs a day.

ET Canada

And therefore she certainly doesn't have time to view, let alone respond, to them all.

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However, this subject promoted a long, thoughtful response from RiRi.

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"I've had the pleasure of working with many gifted trans women throughout the years," Rihanna replied. "But I don't go around doing trans castings!"

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"Just like I don't do straight non trans women castings!" continue Rih.

YouTube | Fenty Beauty By Rihanna

"I respect all women, and whether they're trans or not is none of my business!" she added.

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Concluding her response, Rih said, "I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool!"

Fenty Beauty By Rihanna | @klm

"Too often do I see companies doing this to trans and black women alike! There's always that one spot in the campaign for the token 'we look mad diverse' girl/guy! It's sad," she explained.

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After Rihanna clapped back, the person who originally DM'd her had a change of heart.

Giphy | American Idol

"When I thought she couldn't teach me more... @rihanna <3," tweeted out the user.

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But now, Rihanna's latest release is facing backlash for something different.

YouTube | BlackTree TV
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Earlier this month, Rihanna announced FB's Moroccan Spice Eyeshadow Palette.

Instagram | @fentybeauty

Inside the palette, shadow names include Sahara Stunna, Cumin Get It, Henna Sea, and Fez Up.

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In a promo video posted by Rihanna on Instagram, several models are shown wearing the palette. 

Instagram | @badgalriri

As you can see, the video featured models from a variety of ethnic backgrounds.

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In fact, the video — like most things Fenty Beauty has produced — was extremely diverse by industry standards.

Instagram | @fentybeauty

In fact, this advertisement alone probably has one of the most varied collections of models that the makeup industry has ever seen.

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Seems pretty great, right? A beauty campaign featuring multiple ethnicities?

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Unfortunately, the situation wasn't quite that simple.

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Here's the thing: Some fans pointed out that none of the models in the video appeared to be Moroccan. 

Getty Images | Vittorio Zunino Celotto

Considering that Rihanna's palette is based on and profiting from Moroccan culture, some felt that it would behoove Rihanna to include at least one Moroccan model in her campaign.

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Others insisted that the lack of Moroccan representation made the eyeshadow palette "orientalist nonsense."

Giphy | Lifetime Telly
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Orientalism is a term often used to describe the imitation of Middle Eastern culture by artists from the West.

Getty Images | Vittorio Zunino Celotto

To be fair, we do expect a lot from Rihanna, and one oversight shouldn't depreciate all the headway her brand has made for diversity in the beauty industry.

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Although, one person noted that the depiction of other cultures in advertising is nothing new. 

YouTube | Reverie

Of course, just because something isn't new doesn't mean it's right, and it certainly would have been nice to see a Moroccan model representing a product based on her culture.

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Of course, this isn't the first time Fenty Beauty has made headlines for representing race and culture.

YouTube | thelonelyisland

Recently, the brand released an eyeliner with a name that had Twitter roaring.

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It's called Flyliner, and it comes in one shade: "Cuz I'm Black."

Fenty Beauty | Fenty Beauty

Now, if you haven't been a Rihanna fan for several years, then you might not get the reference.

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Back in 2011, someone thought it was necessary to ask Rihanna why "her hair look so nappy" in a photo.

The Portland Mercury | The Portland Mercury

The question was rude because it implied that there's something wrong with the texture of Rihanna's natural hair.

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And obviously, there isn't.

The Portland Mercury | The Portland Mercury

But Rihanna knows this, which is why she responded by saying, "Cuz I'm black b***!!!!"

In that moment, the shade name for Fenty Beauty's Flyliner was born.

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Naturally, the internet was here for it.

Twitter | @lbkells
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Rihanna turned something which began as an insult to her heritage into a product that will likely sell out online and in stores everywhere.

YouTube | JACK D' LAD {Eye On The World}

AND NOW SHE'S MAKIN' BANK OFF OF IT.

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But you know what's even spicier? Rihanna's clapback to beauty brand Makeup Forever.

YouTube | Jimmy Kimmel Live
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Here's the tea: Last year, Fenty Beauty released a 40-shade foundation collection.

YouTube | Nyma Tang

It was a huuuuuge deal, particularly because it featured both light and dark shades that most brands had never ventured to include.

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To which Makeup Forever responded by posting a PETTY mess of a photo about their own 40-shade foundation collection.

Instagram | @makeupforeverofficial
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They captioned it "40 shades is nothing new to us." OUUUUUF. So it's like that, huh?

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"Since 2015, the #ultraHDfoundation released 40 shades for everyone's unique skin tone," added the brand.

Saying you have the same stuff as another brand? Weird flex, but OK.

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Then Rihanna of the house Fenty, First of Her Name, The Unbothered...

Karine Sultan

...Queen of Diversity and Intersectional Beauty, Khaleesi of Hollywood, Breaker of Barriers, and Mother of Makeup, had the BEST response:

"Lol. Still ashy"

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And then "Shook," in a SECOND comment.

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Obviously, Rihanna was being sarcastic. She is un-shookable.

Rih isn't afraid to get real wit'cha, so please don't try to play her.

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Like, Make Up Forever really thought that having 40 shades was on par with Rihanna's insane Fenty campaigns?

YouTube | Fenty Beauty By Rihanna
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RiRi literally named a color after menstrual suffering, "PMS."

Fenty Beauty | Fenty Beauty

That's right: Queen Rihanna is really out here proudly repping premenstrual syndrome.

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Good job with the shade "Wine Violet" though, Makeup Forever. Really boundary-busting! Fenty is SHAKING.

Giphy | Boo! A Madea Halloween

I think we can all agree, ain't nobody stressin' Rihanna, Fenty, or their 40-shade foundation set.

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By our estimate, Rihanna and Fenty Beauty are really just trying to look out for everyone that they can.

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Few brands are perfect, but at least Fenty Beauty comes pretty darn close.

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