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Ikea And Lego Are Teaming Up To Get Kids And Parents Off Their Phones

Lex Gabrielle 25 Jun 2019

The relationship between children and their parents is an important one. As children are growing up, they count on their parents to teach them valuable life skills and lessons. For many youngsters, the ability to use their imagination and be creative is a vital lesson to learn early on. In their youth, kids use these stepping stones to lay foundations in their life later on.

Parents are a fundamental part of shaping kid's imaginations.

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While parents can't always be around to play with their kids and watch them like a hawk, they are the ones who foster their sense of wonder and imagination.

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They teach kids how to be creative amongst life's chaos.

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While life can be busy and we juggle dozens of things at the same time, we often forget to stop and teach children how to be present and creative in their lives.

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Nowadays, some parents forget to put their kids first.

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While we may spend time with our children, many parents are not always present in life's little moments. With the rise of smartphones, it's more common that parents sit on social media or texting, instead of playing with their kids.

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Sometimes, this hurts our kids and stifles their creativity.

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Many children need this one-on-one time early on to help foster an imaginative environment. However, not all parents find the time, nor the resources, to do so. It can hinder a child's overall wellbeing.

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Additionally, not all kids want to even use their imagination to play.

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With the rise of social networking and video streaming, more and more, kids want to play online and watch videos rather than play with physical toys and use their imagination.

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And, parents are constantly looking for new ways to keep their kids stimulated, and off of their phones and tablets.

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Parents are constantly looking for new ways to get their kids interested in playing without overusing technology and social media. However, it's harder today with big companies marketing towards kids more and more.

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Now, two big brands are teaming up to help both parents and children alike.

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Ikea and Lego, two Scandinavian bands, announced that they're now partnering together to come up with a new way to make playtime with both parents and children more fun.

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As it turns out, kids and parents are both looking for more playtime.

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Ikea recently issued a survey that revealed that 47% of kids want more playtime with their parents. Additionally, the same survey revealed that 90% of parents think playtime is important to a child's happiness and overall well-being.

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It's about time these companies teamed up.

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Andreas Fredriksson, a designer at Ikea, said the partnership is especially in tune with the company's mission. "Bringing people together over play and enable more play are things that are key for both us and LEGO Group based on our respective visions, missions and values."

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The companies simply want more families to play together.

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Additionally, Fredriksson added, "That is why we want to explore what can happen when we work together, trying to get more of the many people to say yes to play."

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The first product that will be released is aimed towards both parents and kids.

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The first product, BYGGLET, is a LEGO-based storage option that's targeted towards both kids and parents. While parents want to organize and sort, kids can use the new system to play, too.

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The new partnership allows adults and children to simultaneously play.

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LEGO designer Rasmus Buch Løgstrup said, “Adults sort by typology—socks going into one drawer and belts into another. Kids sort by story, clustering it into different pieces, where you can have a half-built spaceship. And in that, you can find the one piece that you need. What if we could turn that perceived mess into something wonderful?”

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