Society tends to make us feel as though anything that makes us different is a weakness or disadvantage. In a world with picture-perfect beauty standards, scars and birthmarks are seen as imperfections rather than unique aspects of a person's history.
Cover-up tattoos are a popular choice for those who feel as though they need to hide marks on their body, but there are also people who merely want to use a tattoo as a way of accentuating their marks, turning them from something they may have thought was shameful to something beautiful.