Welcome to another episode of beauty brand blunders. We've seen plenty of beauty brands get into trouble for their awful PR disasters, and the next brand isn't any better.
NUDESTIX is the next culprit. They are trying their hand at slacktivism, inviting consumers to comment with an emoji on their post in exchange for a one whole dollar being donated to Amazon conservation efforts, but their emoji choice was rather inappropriate.
People around the world are raising awareness and trying to do what they can to halt these fires and save our planet.
In horrific situations like these, brands often use a 'slacktivism' tactic, in which they offer measures for individuals to feel like they're helping a cause, which they are in a very minimal way. At the same time, they're also helping boost a company's image in hopes that it will bring more consumers.
BIG big yikes. They could have used any other emoji, but they didn't. They chose the absolute worst one for the cause.
It honestly makes me cringe.
Yes, now this is a great use of emoji for the cause!
That's all it took, NUDESTIX.
It doesn't seem that NUDESTIX has commented on the blunder, but we're glad that they made the change.
This truly shows that even the smallest symbol can really mean so much.
If you want to help conservation efforts, here's a thorough list of ways you can help, as well as organizations to donate to.
